The Century of Self: From Propaganda to PR
Posted on: August 6, 2009
Posted in: All, Government, Health
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Part One: Happiness Machines
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires.
Part Two: The Engineering of Consent
Part Three: There is a Policeman Inside All Our Heads and He Must Be Destroyed
Part Four: Eight People Sipping Wine in Ketterin
Related:
http://www.bbc.co.uk/bbcfour/documentaries/features/century_of_the_self_episode_1.shtml